SPRING 2019 // ARTS 403 // COURSE DESCRIPTION AND PREREQUISITES
ARTS 104 + ARTS 303 + ARTS 304. Knowledge of industry-standard software [Adobe Photoshop, InDesign and Illustrator] is required. Grades are the result of three major areas of evaluation: process, execution, and professionalism. These categories are further broken down and defined on your syllabus.
LEARNING OUTCOMES & COURSE OBJECTIVES
COMPREHENSION. Continued identification and utilization of sources of inspiration outside the classroom that can be helpful for the visual problems presented in class.
APPLICATION. Continued demonstration of skills as a visual communicator, capable of creating visually dramatic design solutions.
APPLICATION. Employs a variety of tools and technologies to solve design problems, both analog and digital.
APPLICATION. Use of combination of principles of typography and animation in time-based motion graphics project.
APPLICATION. Employ self-imposed time-management skills.
ANALYSIS. Illustrate a deeper understanding of the creative process.
ANALYSIS. Examine a variety of visual options for the problem through thumbnails and sketching in personal journal
SYNTHESIS. Formulate written statements articulating the content and rationale of your designs.
SYNTHESIS. Develop and demonstrate a professional, personal demeanor and work ethic.
EVALUATION. Analyze, evaluate and apply the critique process as a means to strengthen personal work and work of peers.
Tuesday, Jan 15
- intro to project 1
Thursday, Jan 17
- project pitches in class
Due: concept pitch
Deliverable: concept pitch on Google Drive --
Initial concepts and research in a 2-3 minute pdf presentation that includes the following:
Visual research presented with a collection of images
Concept, proposed name and key words
Voice and mood-board for direction business
Tuesday, Jan 22
- Final business choice
- Revamp mood board if aesthetics + idea has evolved
- At least 20 well-developed logo sketches (more is better)
- Start digitizing logo ideas, scan sketches if needed,
- some resources listed here.
Thursday, Jan 24
- five black & white logo ideas printed for crit
- make changes, begin adding color
Tuesday, Jan 29
- Bring 3 printed logo options
1 logo per 8.5x11" page
approx. 5x5” on page
Printed in color
Thursday, Jan 31
Tuesday, Feb 5
Thursday, Feb 7
Tuesday, Feb 12
Thursday, Feb 14
Tuesday, Feb 19
Thursday, Feb 21
Tuesday, Feb 26
Thursday, Feb 28
Thursday, March 7
Tuesday, March 5
Tuesday, March 12
Thursday, March 14
Tuesday, March 19
Thursday, March 21
Tuesday, March 26
Thursday, March 28
Tuesday, April 2
Thursday, April 4
Tuesday, April 9
Thursday, April 11
Tuesday, April 16
Thursday, April 18
Tuesday, April 23
No Class ***attend FRIDAY classes***
Thursday, April 25
Tuesday, April 30
- FINAL DUE!
Thursday, May 2