jill honeycutt

DESIGNER + EDUCATOR + CREATIVE THINKER

ARTS 304 // COURSE DESCRIPTION AND PREREQUISITES

ARTS 104 + ARTS 303 or approval of instructor.  Knowledge of industry-standard software [Adobe Photoshop, InDesign and Illustrator] is required. Grades are the result of three major areas of evaluation: process, execution, and professionalism. These categories are further broken down and defined on your syllabus. 


LEARNING OUTCOMES & COURSE OBJECTIVES

COMPREHENSION. Continued identification and utilization of sources of inspiration outside the classroom that can be helpful for the visual problems presented in class.

APPLICATION. Continued demonstration of skills as a visual communicator, capable of creating visually dramatic design solutions.

APPLICATION. Employs a variety of tools and technologies to solve design problems, both analog and digital.

APPLICATION. Use of combination of principles of typography and animation in time-based motion graphics project.

APPLICATION. Employ self-imposed time-management skills.

ANALYSIS. Illustrate a deeper understanding of the creative process.

ANALYSIS. Examine a variety of visual options for the problem through thumbnails and sketching in personal journal

SYNTHESIS. Formulate written statements articulating the content and rationale of your designs.

SYNTHESIS. Develop and demonstrate a professional, personal demeanor and work ethic.

EVALUATION. Analyze, evaluate and apply the critique process as a means to strengthen personal work and work of peers.


week 1

Tuesday, Jan 15

Intro

Syllabus

Intro project 1

 

Thursday, Jan 17

Work on concept pitch + research + development

  • post 2 brainstorming ideas to drive


week 2

Tuesday, Jan 22

Concept Pitch PDF on Google Drive -- 

Initial concepts and research in a 3-4 minute pdf presentation that includes the following:

Visual research of restaurant. Present with collection of images. Moodboard should include: Examples (photos, illustrations, designs, competitors, etc) of aesthetics that are similar to the direction of your restaurant.

Chosen name, theme, keyword and description words.

A digital image of your well-developed logo sketches for discussion! Sketch A LOT. 

At least 20 sketches of well-developed logo ideas --

You will have 30 total, but 20 for Tuesday; then after discussion you can sketch more. 

Thursday, Jan 24


week 3

Tuesday, Jan 29

-

Thursday, Jan 31


week 4

Tuesday, Feb 5

 

Thursday, Feb 7


week 5

Tuesday, Feb 12

-

Thursday, Feb 14


week 6

Tuesday, Feb 19

-

Thursday, Feb 21


week 7

Tuesday, Feb 26

-

Thursday, Feb 28


week 8

Thursday, March 7

-

Tuesday, March 5

-


week 9 

Tuesday, March 12

-

Thursday, March 14

-


week 10 

Tuesday, March 19

-

Thursday, March 21

-


week 11

Tuesday, March 26

-

 

Thursday, March 28

-


week 12

Tuesday, April 2

READING:

Thursday, April 4

-


week 13

Tuesday, April 9

-

Thursday, April 11


week 14

Tuesday, April 16

-

Thursday, April 18

-


week 15

Tuesday, April 23

No Class ***attend FRIDAY classes***

 

Thursday, April 25

-


week 16

Tuesday, April 30

- FINAL DUE! 

Thursday, May 2

- N/A