ARTS 303-503 // COURSE DESCRIPTION AND PREREQUISITES
Introduction to the principles of graphic design; composition and their application for printed and digital media. Prerequisites: ARTS 103, VIST 105, ENDS 105 or approval of instructor and undergraduate program coordinator.
LEARNING OUTCOMES & COURSE OBJECTIVES
KNOWLEDGE. Identify the basics of design, layout, typography and printing processes in order to better understand what the area of visual communications is all about.
KNOWLEDGE. Recognize and develop basic conceptual thinking in creative problem solving.
KNOWLEDGE. Identify and utilize sources of information outside the classroom that can be helpful for the visual problems presented in class.
COMPREHENSION. Distinguish between the appropriate and inappropriate methods of using typography in message-making.
COMPREHENSION. Identify and define design objectives and client goals
COMPREHENSION. Identify, choose and apply appropriate Adobe software for specific tasks within a project
APPLICATION. Employ self-imposed time-management skills
ANALYSIS. Examine a variety of visual options for the problem through thumbnails and sketching in personal journal
SYNTHESIS. Formulate written statements articulating the content and rationale of your designs
EVALUATION. Analyze, evaluate and apply the critique process as a means to strengthen personal work and work of peers.
Tuesday, August 28th
SKETCH: partner mind-map
- intro to class, syllabus, trip to library
- bring books back on wed. for discussion
-archery logo skill assessment
Thursday, August 30th
READING: NnQ Pgs 4–8 // NnQ Pgs 37–41 "The Art of Seeing"
SKETCH: blind shape drawing
assigned due 9/4:
- 4 letter traces
- letter logo sketches in sketchbook
- start of digital layouts
Tuesday, Sept 4th
LECTURE: Creativity, Graphic Design, Gestalt Principles
SKETCH: 3x3 grid of variation of a letter (UC & LC)
READING: TxtB Pgs 1–37
assigned due 9/6:
- 4 letter logos PRINTED & CUT
Tuesday, Sept 11th
LECTURE: History of Type Pt 1, Color
READING: TxtB Pgs 37–55
SKETCH: 5 found patterns
assigned due 9/13:
- 2 of each color harmony digital patterns (8 total)
analogous, monochromatic, triadic, complementary
Letter form drawings in NnQ Packet A & B
-anatomy of type terminology
-gestalt principles & definitions
-design principles & definitions
Thursday, Sept 13th
SKETCH: name with circles/triangles & rectangles/triangles
intro to icons - https://icons.aiux.co (M01 & M02)
assigned due 9/18:
- Letter form drawings in NnQ Packet G & P
- Intro to icons PDF on Google Drive
- Letter logo project due!
Thursday, Sept 20th
READING: TxTB Pgs 87–112
- in-class type monster
Tuesday, Sept 18th
LECTURE: type personalities, Carra Sykes
SKETCH: design monster
MOUNTED Letter Logo Project Due!
- intro to expressive words
assigned due 9/20:
- 15 sketchbook ideas
Thursday, Sept 27th
Expressive Word Project Due!!
assigned due: 10/02
magazine layouts completed
type badges competed
Tuesday, Sept 25th
SKETCH: fav color in least fav color objects
LECTURE: type classifications
READ: TxTB Pgs 113–129
assigned due: 09/27
4 expressive words 8x8” printed and cut
study for QUIZ #2
Type badge draft on Google Drive
Tuesday, Oct 2nd
SKETCH: food truck
LECTURE: InDesign Tutorial, Ruthie Fleming
READING: TxTB Pgs 130–143
assigned due: 10/04
research typefaces & gather info
compile images for moodboard
Thursday, Oct 4th
READING: TxTB Pgs 151–180
assigned due 10/09:
research word doc on the drive
Roughed cover layout sketches (5)
DIgital rough drafts of front/back cover
Tuesday, Oct 9th
READING: TxTB Pgs 180–201
SKETCH: magazine cover of your life rn.
assigned due 10/11:
printed front/back cover draft for crit
roughed inside spread sketches (5)
digital rough draft inside spread
Thursday, Oct 11th
READING: TxTB Pgs 204–216
Thursday, Oct 18th
Tuesday, Oct 16th
LECTURE: AIGA guest Lecture
Tuesday, Oct 23rd
LECTURE: Logo Design / Logo Game
TYPEFACE BROCHURE DUE!
intro final project
assigned due 10/25:
Concept Pitch on Drive
Name / Tagline options
Brand Story / Attitudes/ Value
Brain Maps (at least two versions)
30 Logo Sketches
Thursday, Oct 25th
present concept pitches
Tuesday, Oct 30th
Show 4 different PRINTED versions of your logo (DIFFERENT versions). Based on critiques, refine one/two logos.
Thursday, Nov 1st
Present PRINTED final logo variations in B&W and color. Begin working on business card and letterhead designs.
Tuesday, Nov 6th
In-class work on business cards, letterhead, and postcard
Start on pattern designs to incorporate
Thursday, Nov 8th
Bring PRINTED business card designs. Cont. working with collateral pieces.
Tuesday, Nov 13th
Bring new printed BC — Cut to size!
-finished letterhead, postcard
Thursday, Nov 15th
Work day / Icon work /
Bring Physical Product https://beta.thedieline.com/blog/2015/10/27/packaging-dielines-2-a-free-resource
Tuesday, Nov 20th
NO CLASS ***Thanksgiving***
Thursday, Nov 22nd
NO CLASS ***Thanksgiving***
Tuesday, Nov 27th
PRINTED critiques WITH physical product
Thursday, Nov 29th
Final work day!
Tuesday, Dec 4th
Thursday, Dec 6th
No Classes - Reading Day
VIST FALL SHOW!