jill honeycutt

DESIGNER + EDUCATOR + CREATIVE THINKER

ARTS 303-502 // COURSE DESCRIPTION AND PREREQUISITES

Introduction to the principles of graphic design; composition and their application for printed and digital media. Prerequisites: ARTS 103, VIST 105, ENDS 105 or approval of instructor and undergraduate program coordinator.


LEARNING OUTCOMES & COURSE OBJECTIVES

KNOWLEDGE. Identify the basics of design, layout, typography and printing processes in order to better understand what the area of visual communications is all about.
KNOWLEDGE. Recognize and develop basic conceptual thinking in creative problem solving.
KNOWLEDGE. Identify and utilize sources of information outside the classroom that can be helpful for the visual problems presented in class.
COMPREHENSION. Distinguish between the appropriate and inappropriate methods of using typography in message-making.
COMPREHENSION. Identify and define design objectives and client goals
COMPREHENSION. Identify, choose and apply appropriate Adobe software for specific tasks within a project
APPLICATION. Employ self-imposed time-management skills
ANALYSIS. Examine a variety of visual options for the problem through thumbnails and sketching in personal journal
SYNTHESIS. Formulate written statements articulating the content and rationale of your designs
EVALUATION. Analyze, evaluate and apply the critique process as a means to strengthen personal work and work of peers.



week 1

Monday, August 27th  

LECTURE: None

READING: None 

SKETCH: Partner Mind-Map

- intro to class, syllabus, trip to library

- bring books back on wed. for discussion

-archery logo skill assessment 

Wednesday, August 29th

LECTURE: Creativity, Graphic Design, Gestalt Principles

READING: NnQ Pgs 4–8 (terms) // NnQ Pgs 37–41 "The Art of Seeing"

SKETCH: Partner Blind Shape Drawing

assigned due 9/3:

- 4 letter traces

- letter logo sketches in sketchbook

- start of digital layouts

 


week 2

Wednesday, Sept 3rd

LECTURE: Design Elements, Design No-Nos, Anatomy of Type

READING: TxtB Pgs 1–37 (the letter)

SKETCH: 3x3 grid of variation of letterform (LC & UC)

assigned due 9/5:

- 4 letter logos PRINTED & CUT

Wednesday, Sept 5th

LECTURE: History of Type Video

READING: NnQ Pgs 28–33 (color)

SKETCH: Draw a word out of negative space

*bring headphones!!

intro to icons - https://icons.aiux.co (M01 & M02)

 


week 3

Monday, Sept 10th

LECTURE: History of Type

READING: TxB Pgs 37–55 (the letter cont.)

SKETCH: 5 found patterns

assigned due 9/13:

- 2 of each color harmony digital patterns (8 total)

  • analogous, monochromatic, triadic, complementary

quiz review:

-anatomy of type terminology

-gestalt principles & definitions

-design principles & definitions

Wednesday, Sept 12th

LECTURE:

SKETCH: name with circles/triangles & rectangles/triangles

READING: none

QUIZ 1

- Final Crit Day for Letter Logos

- Small Group Color Harmony Crit


week 4

Wednesday, Sept 19th

LECTURE: none

READING:

SKETCH: theoretical design capsule

- begin digital work on expressive word

assigned due 9/24:

  • 6 digital 8x8 compositions PRINTED & CUT

Monday, Sept 17th

READING: none

LECTURE: type personalities

SKETCH: design monsters

Letter Logo Project Due!

- intro to expressive words project

  • in-class, type monster

  • in-class, type personalities

assigned due 9/19:

- 15 sketchbook ideas for expressive words

***AIGA Talk Tuesday w/ Carra Sykes 7PM in MacLab

 


week 5

Wednesday, Sept 26th

QUIZ 2

LECTURE: Refresh on InDesign

SKETCH: favorite outfit labeled

Expressive Words due!! 4 Printed 8x8” Composition

Badge Design Draft due as PDF on drive

assigned due 10/01:

  • completed type Badges uploaded to the drive

  • Magazine Layout due on drive

  • 4 photos of IRL good use of type

Monday, Sept 24th

LECTURE: Type Classifications

SKETCH: favorite color out of least favorite color items

  • Badge design project presented

assigned due: 09/26

  • 4 expressive words 8x8” printed and cut

  • study for QUIZ #2

  • Type badge draft on Google Drive


week 6

Monday, Oct 1st

READING:

SKETCH: Food Truck

assigned due 10/03:

  • research typefaces & gather info

  • compile images for moodboard

Wednesday, Oct 3rd

READING: TxTB Pgs 130–143

SKETCH: Superhero with design powers

assigned due 10/08:

  • completed moodboard

  • research word doc on the drive

  • Roughed cover layout sketches (5)

  • DIgital rough drafts of front/back cover


week 7

Monday, Oct 8th

READING: TxTB Pgs 151–180

SKETCH: magazine cover of your life rn.

assigned due 10/10:

  • printed front/back cover draft for crit

  • roughed inside spread sketches (5)

  • digital rough draft inside spread

Wednesday, Oct 10th

READING: TxTB Pgs 180–201

SKETCH:

assigned due 10/15:

  • study for quiz

  • actual size draft printed & cut


week 8

Wednesday, Oct 17th

TYPEFACE BROCHURE DUE

SKETCH: Recreate a logo from your favorite TV show (with a twist)

READING: NnQ Pg 42–50

Abstract documentary about branding

Monday, Oct 15th

QUIZ 3

READING: TxTB Pgs 204–216

SKETCH: “sweater weather”

assigned due 10/17:

  • Final Typeface Brochure

  • Sugarskull Ai file on drive


week 9 

Monday, Oct 22nd

SKETCH: Sports League Logo x 2

- intro to final project

  • brainstorming, research, thumbnails

  • mind mapping

assigned due 10/24:

  • Concept Pitch on Drive

    • Name / Tagline options

    • Target Audience

    • Brand Story / Attitudes/ Value

    • Moodboard

  • Brain Maps (at least two versions)

  • 30 Logo Sketches

 

Wednesday, Oct 24th

SKETCH: flowchart

  • present concept pitch


week 10 

Monday, Oct 29th

NO CLASS

 

Wednesday, Oct 31st

SKETCH: Typeface Costume

Show 4 different PRINTED versions of your logo (DIFFERENT versions). Based on critiques, refine one/two logos.


week 11

Monday, Nov 5th

SKETCH: Chocolate bar with a twist

QUIZ 4

Bring PRINTED logo variations - in B&W, different layouts. Begin adding color.

 

Wednesday, Nov 7th

SKETCH: Draw yourself in 30 years

Present final logo variations in B&W and color (Digitally). Begin working on business card and letterhead designs.

https://beta.thedieline.com/blog/2015/10/27/packaging-dielines-2-a-free-resource


week 12

Monday, Nov 12th

Bring PRINTED business card designs.

Start working with collateral pieces.

Wednesday, Nov 14th

Begin working on label / packaging design.


week 13

Monday, Nov 19th

BRING PHYSICAL PRODUCT

Work day / Icon work / Incorporate patterns

MOCK-UPS:

https://mrmockup.com/freebies/

https://originalmockups.com/free-mockups

https://www.pixeden.com/free-graphics

Wednesday, Nov 21st

NO CLASS ***Thanksgiving***

website: circlesconference.com/videos

email: ish@circlesco.com


week 14

Monday, Nov 26th

SKETCHBOOKS DUE!

PRINTED packaging critiques

 

Wednesday, Nov 28th

Final work day


week 15

Monday, Dec 3rd

No Class ***attend FRIDAY classes***

 

Wednesday, Dec 5th

FINAL DUE!